– Highlights

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Exhibition

Pipilotti Rist: Sip my Ocean

01 Nov - 18 Feb

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Exhibition

Jon Campbell: MCA Collection

04 Dec - 25 Feb

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Exhibition

Word: MCA Collection

04 Dec - 18 Feb

– Learning Events

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Event

ARTBAR January 2018

19 Jan, 7.00pm, Throughout the MCA

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Workshop

Contemporary Kids School Holiday Program

23 Jan, 10.30am, Level 3: National Centre for Creative Learning

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Tour

Art Baby

06 Feb, 12.30pm, MCA

– News from inside the MCA

The Importance of Laughter

We sat down with laughter connoisseur Shari Coventry from Sydney Laughter to discover the truth about laughter and why we need it ahead of this month’s Laughter Sessions. more

Coming up in 2018…

Next year is one of the most exciting and diverse seasons yet. Find out what’s on. more

Six Films that Changed My Life (for better or worse): Antenna's Rich Welch

To pave the way for the soon-to-come cinema binge at Antenna Film Festival,Co-Director Rich Welch shared a few of his life changing films. more

– Spotlights from the collection online

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MCA Collection

Works from the MCA Collection

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Collection Artist Interviews

Watch our latest interviews in the MCA Video Portal

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Joint acquisitions by MCA and Tate

The Program promotes Australian art globally, helping Australian artists reach new audiences.

Press Releases – MCA celebrates 8 million free visitors since 2000 thanks to Telstra

Posted on June 9, 2016
A few months away from its 25th anniversary celebrations, the Museum of Contemporary Art Australia (MCA) has welcomed over eight million visitors to its free exhibitions and programs in the last sixteen years, thanks to Telstra.

The MCA introduced its free admission policy on 26 May 2000, coinciding with the opening of the 12th Biennale of Sydney. This was made possible through a generous one-year sponsorship by Telstra. Visitor traffic significantly increased overnight and reached 121,000 from June to November 2000, compared to 44,000 over the same period the year before.

This visionary move was championed by the then newly-appointed Director of the MCA, Elizabeth Ann Macgregor OBE. She comments: “Our partnership with Telstra was founded on a shared vision to make contemporary art widely accessible and take it to new audiences. Since free admission was introduced, attendance has consistently increased year on year, especially from younger audiences. Today, we are especially delighted that 50% of our visitors are aged 35 and younger.”

Telstra has continued to stand by the MCA and is now the Museum’s official Communication Partner. Telstra’s ongoing support has been instrumental in enabling the Museum to engage over eight million visitors with the work of today’s living artists.

“This partnership was a true game-changer. It is a great example of corporate partnerships supporting the arts sector and arts-loving audiences in this country – especially at a time when government support is contracting,” Macgregor added.

Fady Taouk, General Manager of Loyalty and Partnerships at Telstra said “We are proud to have had a strong association with the MCA over so many years and thrilled that our partnership has meant so many people have enjoyed the art featured at the MCA. Art is all about storytelling and connection and that’s what we offer customers; the ability to connect with each other, share stories and access great content.”

John Kaldor AM, Director of Kaldor Public Art Projects, a former Chair of the MCA and another staunch advocate for making contemporary arts accessible to wider audiences, commented: “My heartfelt congratulations to the Museum of Contemporary Art Australia – what a great achievement to celebrate on their 25th birthday! The great success of the MCA is due to its unwavering commitment to audiences and outstanding staff headed by long-time Director, Elizabeth Ann Macgregor, whom I had the honour to appoint. I wish the Museum to continue on this successful path for the next twenty-five years, or more!”

Simon Mordant AM, Chair of the Museum of Contemporary Art Australia said: “The Museum exists for living artists and for audiences to engage with their work. I am a great believer that we must have the widest possible community access – whether it is people coming to us, or us taking works to them or creating digital experiences nationally and internationally.”

“Our partnership with Telstra will see well over 1 million visitors to the MCA this year. The leadership of Telstra, CEO Andy Penn along with MCA Director Elizabeth Ann Macgregor must be thanked for the shared passion they have in audience engagement,” Mordant concluded.

MEDIA CONTACTS

Museum of Contemporary Art Australia
Myriam Conrie / Claire Johnson
02 9245 2434 / 2417
myriam.conrie@mca.com.au
claire.johnson@mca.com.au