Agatha and I have worked on a previous project together. She contacted me to see if I’d be interested in working together again and I jumped at the chance. Such a great opportunity to work on a larger scale and at the MCA of all places!
I’ve worked on several projects with type-based artists like Gemma O’brien before. Most of them have been commercial jobs where we have been engaged to execute the artist’s signage/ mural works at a large scale.
I think typography is key in showcasing the identity or emotion of a brand. Businesses often place so much importance on the fitout of a venue, paying special attention to everything inside such as light fittings and custom made timber benches, only to use a vinyl sticker for their signage with lettering that has been typed out in Word rather than designed. I have nothing against vinyl and it has its place, but it just doesn’t reflect a lot of the same values that businesses are trying to portray. Lettering and signage if done correctly, and with the same loving approach and thought behind it as the interior, will actually make the business more money. While the inside of the venue is what will keep people there, it’s the exterior branding and typography that will draw them in.
I’d have to say the work of Keith Haring was pretty influential. While most of his work is accompanied by imagery, his lettering work was great. His Crack is Wack (1986) mural in New York was amazing. His lettering and style has really influenced a lot of artists that are around today.
Everything really. That particular day was a rap mix tape by Eli Escobar. But I love blues, Stevie Ray Vaughan and BB King. I listen to most types of music really… I could go on for days
Mmmmmm that’s a tough one. I’ll get back to you.
Yeah, for sure. There are definitely certain type designers who you can see their influence or style coming through in their lettering. I guess it’s kind of like people, you get a wide range personalities, sizes, shapes etc… lettering can be the same.