What is #MCANow?
MCA Now is the real-time story of the MCA, seen through the eyes of the Museum’s staff, vistors and collaborators. It’s the Museum’s social pulse.
Smartphone devices have been provided to in-gallery staff, event and public program organisers, curators, conservators, preparators and the digital media team. MCA staff post from inside the galleries and from behind-the-scenes, as things happen. We also share and celebrate visitor’s stories, experiences and images.
A stream of Instagram photos, some by MCA staff, but mostly from visitors, is displayed on screens on each floor of the Museum. Use the hashtag #MCANow on Twitter or Instagram to get involved.