– Augmented reality in the Sunday Telegraph
We’ve added an augmented reality tour and interactive 3D model to page 17 of today’s Sunday Telegraph (March 26th). Simply download our augmented reality app MCA OnSite from iTunes App Store or Google’s Play store (formally the Android Marketplace). Or just search for MCA OnSite in your app store.
Download, install and load the app. Once it’s loaded, hold the camera window over either the picture of the MCA in the “break out box” or the whole picture of Elizabeth Ann Macgregor and you’ll get a narrated virtual tour of the new wing, or see a 3D model of the MCA building that you can look at from all angles.
If you don’t have access to the Telegraph, you can follow the instructions above to install the app and then hold your camera over the image in the story I’ve included below.
The app runs on smart phones or tablets, but looks best on a tablet.
This is the first of a number of augmented reality initiatives from the MCA, so we’re very keen to get your feedback.
– Manager, Digital Media
Keir’s great passion is telling engaging stories and solving tough problems using technology.
He has a wide and diverse background in new media acquired during his work at the Centre for Art and Media in Germany, the Mixed Reality Laboratory in the United Kingdom, the iCinema Centre of Interactive Cinema Research and the Special broadcasting Service (SBS) in Australia. His experience includes the collaborative planning and development of web, audio, video, virtual, social, mobile and augmented reality products.
Keir Winesmith completed an interdisciplinary New Media Ph.D. at the University of New South Wales’s College of Fine Arts in 2008.